CRM

CRM and Data Trends in 2022

Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an annus horribilis. And at the time of writing, it really could get worse before it gets better. But while the global pandemic still rages on,

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Data analysis

Data as a Corporate Asset

I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how much I thought their database was worth. He posed the question of how much a fan database adds to the asset value of a club.

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Data analysis

How Much First Party Data Should You Have?

I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have.  However if you’re still not convinced, there are a plethora of articles out there you can read – Why you should care about first-party data from Forbes, First-party data is key in a new era for digital advertising from Deloitte,

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Data analysis

Is This The Death Of Email Marketing?

Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot

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Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place.  Almost all businesses agree that getting support from senior management makes the difference between success and failure.  Nearly half of all businesses use dynamic dashboards for business intelligence.  These

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Data analysis

Data Standards – what are they and why do we need them?

Maintaining data standards is an incredibly important part of your data strategy. It involves keeping your data clean, in the correct format, and verified before you do anything with it. Imagine how important it is to have the correct email address for a fan before sending out any campaigns, or the

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Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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Sports Business

Winning with Data: 1st Edition vs 2nd Edition

I’ve been asked a few times what the difference is between the first and second edition of Winning with Data but the number one question I’m asked is, “is it worth me reading the second edition if I’ve read the first?

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Data driven marketing

THE GENERAL DATA PROTECTION REGULATION IN 2021

We’ve got our policies in place, we’ve got a handle on where our data is, who has access to it, what quantities we have, and how we’re using it. We’ve documented our processes so should there be a data breach, a customer wants to know what data we have on them, or a fan wants us to know why we’re emailing them, we can deal with the situation with confidence.

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