Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place.  Almost all businesses agree that getting support from senior management makes the difference between success and failure.  Nearly half of all businesses use dynamic dashboards for business intelligence.  These

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Data analysis

Data Standards – what are they and why do we need them?

Maintaining data standards is an incredibly important part of your data strategy. It involves keeping your data clean, in the correct format, and verified before you do anything with it. Imagine how important it is to have the correct email address for a fan before sending out any campaigns, or the

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Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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Sports Business

Winning with Data: 1st Edition vs 2nd Edition

I’ve been asked a few times what the difference is between the first and second edition of Winning with Data but the number one question I’m asked is, “is it worth me reading the second edition if I’ve read the first?

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Data driven marketing

THE GENERAL DATA PROTECTION REGULATION IN 2021

We’ve got our policies in place, we’ve got a handle on where our data is, who has access to it, what quantities we have, and how we’re using it. We’ve documented our processes so should there be a data breach, a customer wants to know what data we have on them, or a fan wants us to know why we’re emailing them, we can deal with the situation with confidence.

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Data driven marketing

9 Steps To Customer Journey Mapping

When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.

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CRM

Software Procurement Process – the Winners Way

Those of us working in the sports industry know that rights owners often must operate with very lean teams – this is certainly true of national governing bodies, some international federations, clubs that sit lower down in their respective leagues, and any organisation in a niche sport. This often results

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CRM

CRM trends that will be big for the sports industry in 2021

If you read my recent post about the history of CRM, you’ll know that I don’t like using the term CRM. This is because the acronym’s meaning has evolved significantly since the mid-1990’s when it was first introduced as contact management software, to now, when we can use it to

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