Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Bringing the two together enables us to help our clients put their fans and customers at the centre of their organisation.
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Applying the Perfect Circle
One of the biggest challenges in our work is the misconception that software’s a magic bullet – that if you buy a “CRM system” your problems will be over. This isn’t true and if you focus solely on software, you’ll end up with a costly IT project. One that doesn’t deliver.
Our approach is based on the Perfect Circle – five elements that must work together:
Using CRM and Analytics in the Business of Sports
Do you know how to apply data to the business needs of the sports industry?
Videos with transcripts, quick quizzes, and exercises, plus 1-2-1 calls WHENEVER YOU NEED THEM!
Analytics, data-driven marketing, data visualisation, sponsorship, data legislation, business change –EVERYTHING YOU NEED to kick-start or fast-track your career in the business of sports.
“[Sports] properties should be investing 80% in professionals capable of understanding the data and 20% in software and technology to extract it.
Data is everywhere. What is very scarce is professionals capable of analysing it.”Oscar Ugaz, Digital Business Manager, Real Madrid CF in Winning With Data –CRM and Analysis for Business of Sports
Read some of our posts to discover more about our approach
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could
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