Data analysis

Is This The Death Of Email Marketing?

Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot

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CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research

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CRM

Benefits of using surveys

We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?   Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go

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Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place.  Almost all businesses agree that getting support from senior management makes the difference between success and failure.  Nearly half of all businesses use dynamic dashboards for business intelligence.  These

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Data analysis

Benefits of using dashboards

The term “dashboard” originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel (1). You can see how this is similar to what the term “dashboard” means in BI. According to Wikipedia, a dashboard is a type of graphical user interface which

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CRM

Benefits of running fan competitions

Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing your favourite pic from the last match you attended… well, why wouldn’t you give it a try?As a fan, surely it makes sense to join

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CRM

Building landing pages, it’s not just about how they look

Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?

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Data driven marketing

Where to Start When Tackling a Marketing Automation Project

What do I talk about when I talk about marketing automation? Marketing automation for Dummies.  It’s a truth universally acknowledged that, upon being asked about their objectives, a client will invariably answer “more revenues”.  Let’s not despair: it’s in the darkest hour that we are given the opportunity to rise and shine.  THE

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Data driven marketing

Documenting processes – Why we do it

In the business world, a process is defined as a collection of tasks performed by people or equipment in which a specific sequence produces a service or product for a customer. The output of the process is to accomplish an organizational goal.   While the reasons to have business processes in place find wide agreement in all organizations, documenting them is certainly an

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