Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place.  Almost all businesses agree that getting support from senior management makes the difference between success and failure.  Nearly half of all businesses use dynamic dashboards for business intelligence.  These

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Data analysis

Benefits of using dashboards

The term “dashboard” originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel (1). You can see how this is similar to what the term “dashboard” means in BI. According to Wikipedia, a dashboard is a type of graphical user interface which

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CRM

Benefits of running fan competitions

Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing your favourite pic from the last match you attended… well, why wouldn’t you give it a try?As a fan, surely it makes sense to join

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CRM

Building landing pages, it’s not just about how they look

Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?

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Data driven marketing

Where to Start When Tackling a Marketing Automation Project

What do I talk about when I talk about marketing automation? Marketing automation for Dummies.  It’s a truth universally acknowledged that, upon being asked about their objectives, a client will invariably answer “more revenues”.  Let’s not despair: it’s in the darkest hour that we are given the opportunity to rise and shine.  THE

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Data driven marketing

Documenting processes – Why we do it

In the business world, a process is defined as a collection of tasks performed by people or equipment in which a specific sequence produces a service or product for a customer. The output of the process is to accomplish an organizational goal.   While the reasons to have business processes in place find wide agreement in all organizations, documenting them is certainly an

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Data analysis

Data Standards – what are they and why do we need them?

Maintaining data standards is an incredibly important part of your data strategy. It involves keeping your data clean, in the correct format, and verified before you do anything with it. Imagine how important it is to have the correct email address for a fan before sending out any campaigns, or the

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Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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Sports Business

Winning with Data: 1st Edition vs 2nd Edition

I’ve been asked a few times what the difference is between the first and second edition of Winning with Data but the number one question I’m asked is, “is it worth me reading the second edition if I’ve read the first?

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