CRM

What you should be doing during the off-season

It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right?   Wrong.   The off-season is in many ways

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CRM

Do you need a bigger venue? 

Congratulations to Rocket Ronnie O’Sullivan for clinching his 7th World Snooker Championship title.   As well as the fantastic snooker on display, very much the talk of the town centred around Barry Hearn’s ambition to move the event to a venue with a bigger capacity – “You’re gonna need a bigger

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CRM

Kevin De Bruyne on TikTok….so what?

Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago

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CRM

You can’t improve what you don’t measure  

Whether you are sending email campaigns once a month, weekly, or even on a daily basis you really need to know how they are performing. This is because the setup of email campaigns takes time, money, and effort from you, so not knowing how they performed won’t help you reach

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Monthly elevator journeys
Uncategorised

Winners is Changing!

How’s that for a clickbait headline? No, we’re not changing – we like what we do, who we do it for, and I believe we’re very good at it – but as we think about 2022 and how things might change for our industry, we look at a strapline that

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CRM

CRM and Data Trends in 2022

Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an annus horribilis. And at the time of writing, it really could get worse before it gets better. But while the global pandemic still rages on,

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Data analysis

Data as a Corporate Asset

I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how much I thought their database was worth. He posed the question of how much a fan database adds to the asset value of a club.

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Data analysis

How Much First Party Data Should You Have?

I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have.  However if you’re still not convinced, there are a plethora of articles out there you can read – Why you should care about first-party data from Forbes, First-party data is key in a new era for digital advertising from Deloitte,

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Data analysis

Is This The Death Of Email Marketing?

Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot

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CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research

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