CRM

History of CRM

If you’ve ever tried to track the history of CRM it’s not exactly a clear path – the vast number of definitions of the term is the issue because while we know the acronym stands for “Customer Relationship Management”, what that actually means has morphed over time. For example, Salesforce

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CRM

Learn More about CRM with our Online Course: Winning with Data

Do you: Need to upskill your team to be better prepared for our data-focussed world? Want to increase your chances of having a job for life? Want to improve your skills to secure that longed-for promotion? Need to ensure your CV stands out amongst everyone else’s applying to work in

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Data visualisation

What is Data Visualisation?

The importance of data visualisation can’t be understated. They say visual aids can improve learning by up to 400% and that we can process visuals up to 60,000 times faster than we can process

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Data driven marketing

How can Data-Driven Marketing Change the Way you Communicate?

In this short post we’ll look at why you need to use data change the way you communicate, how you use data and technology to achieve this, and three steps you need to take.  When we refer to data-driven marketing we mean using data to “get the right message to the right

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Data visualisation

What does a Single Customer View mean?

I don’t mind admitting that when I first entered the world of data at the end of 2011, I didn’t quite understand the difference between a data warehouse and a single customer view (“SCV”), often using the references interchangeably. Fast forward nine years and not only do I know the

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CRM

Legacy Planning ACV (“After Coronavirus)

To quote the great Mark Ritson (and when I say “great”, I mean my absolute favourite columnist who doesn’t hesitate to say it exactly as it is) “we should not shy away from talking about customers and business in the age of coronavirus.” That’s the theme of this post –

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Data analysis

Use your Database to Improve your Digital Advertising ROI

It’s really easy when you’re busy at work, to forget about how you can improve the outcome of your task if you had access to something that’s sitting on someone else’s desk. We often work in silos, with our heads down, and do the things we’ve always done in the

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CRM

YES you can use an opt-out instead of an opt-in!

Those of you who know me, will also know that I’ve been on a bit of a crusade to dispel the many GDPR myths that are out there (you should email your database to ask them to opt-in, you have to ask for a third party opt-in to send your

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