CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research

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CRM

Benefits of using surveys

We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?   Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go

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CRM

Benefits of running fan competitions

Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing your favourite pic from the last match you attended… well, why wouldn’t you give it a try?As a fan, surely it makes sense to join

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CRM

Building landing pages, it’s not just about how they look

Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?

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CRM

Software Procurement Process – the Winners Way

Those of us working in the sports industry know that rights owners often must operate with very lean teams – this is certainly true of national governing bodies, some international federations, clubs that sit lower down in their respective leagues, and any organisation in a niche sport. This often results

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CRM

CRM trends that will be big for the sports industry in 2021

If you read my recent post about the history of CRM, you’ll know that I don’t like using the term CRM. This is because the acronym’s meaning has evolved significantly since the mid-1990’s when it was first introduced as contact management software, to now, when we can use it to

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CRM

History of CRM

If you’ve ever tried to track the history of CRM it’s not exactly a clear path – the vast number of definitions of the term is the issue because while we know the acronym stands for “Customer Relationship Management”, what that actually means has morphed over time. For example, Salesforce

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CRM

Learn More about CRM with our Online Course: Winning with Data

Do you: Need to upskill your team to be better prepared for our data-focussed world? Want to increase your chances of having a job for life? Want to improve your skills to secure that longed-for promotion? Need to ensure your CV stands out amongst everyone else’s applying to work in

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