CRM

Churn and Retention from the Portland Trailblazers

We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy of the NBA’s 1977 Championship-winning team, and particularly looks at their approach to churn analysis and customer retention. We hope you enjoy it, and if

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CRM

Performance Marketing In The World Of Sports

Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we

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CRM

What you should be doing during the off-season

It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right?   Wrong.   The off-season is in many ways

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CRM

Do you need a bigger venue? 

Congratulations to Rocket Ronnie O’Sullivan for clinching his 7th World Snooker Championship title.   As well as the fantastic snooker on display, very much the talk of the town centred around Barry Hearn’s ambition to move the event to a venue with a bigger capacity – “You’re gonna need a bigger

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CRM

Kevin De Bruyne on TikTok….so what?

Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago

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CRM

You can’t improve what you don’t measure  

Whether you are sending email campaigns once a month, weekly, or even on a daily basis you really need to know how they are performing. This is because the setup of email campaigns takes time, money, and effort from you, so not knowing how they performed won’t help you reach

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CRM

CRM and Data Trends in 2022

Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an annus horribilis. And at the time of writing, it really could get worse before it gets better. But while the global pandemic still rages on,

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CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research

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CRM

Benefits of using surveys

We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?   Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go

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CRM

Benefits of running fan competitions

Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing your favourite pic from the last match you attended… well, why wouldn’t you give it a try?As a fan, surely it makes sense to join

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