It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right? Wrong. The off-season is in many ways
Congratulations to Rocket Ronnie O’Sullivan for clinching his 7th World Snooker Championship title. As well as the fantastic snooker on display, very much the talk of the town centred around Barry Hearn’s ambition to move the event to a venue with a bigger capacity – “You’re gonna need a bigger
Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago
Whether you are sending email campaigns once a month, weekly, or even on a daily basis you really need to know how they are performing. This is because the setup of email campaigns takes time, money, and effort from you, so not knowing how they performed won’t help you reach
I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how much I thought their database was worth. He posed the question of how much a fan database adds to the asset value of a club.
I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have. However if you’re still not convinced, there are a plethora of articles out there you can read – Why you should care about first-party data from Forbes, First-party data is key in a new era for digital advertising from Deloitte,
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot
We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want? Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go
State of the Industry – Phase 1 Data is rarely discussed in 20% of sports businesses Most businesses find it difficult to create and keep their data in one place. Almost all businesses agree that getting support from senior management makes the difference between success and failure. Nearly half of all businesses use dynamic dashboards for business intelligence. These
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
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