CRM

Building landing pages, it’s not just about how they look

Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?

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Data driven marketing

Where to Start When Tackling a Marketing Automation Project

What do I talk about when I talk about marketing automation? Marketing automation for Dummies.  It’s a truth universally acknowledged that, upon being asked about their objectives, a client will invariably answer “more revenues”.  Let’s not despair: it’s in the darkest hour that we are given the opportunity to rise and shine.  THE

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Data driven marketing

Documenting processes – Why we do it

In the business world, a process is defined as a collection of tasks performed by people or equipment in which a specific sequence produces a service or product for a customer. The output of the process is to accomplish an organizational goal.   While the reasons to have business processes in place find wide agreement in all organizations, documenting them is certainly an

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Data analysis

Data Standards – what are they and why do we need them?

Maintaining data standards is an incredibly important part of your data strategy. It involves keeping your data clean, in the correct format, and verified before you do anything with it. Imagine how important it is to have the correct email address for a fan before sending out any campaigns, or the

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Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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Data driven marketing

THE GENERAL DATA PROTECTION REGULATION IN 2021

We’ve got our policies in place, we’ve got a handle on where our data is, who has access to it, what quantities we have, and how we’re using it. We’ve documented our processes so should there be a data breach, a customer wants to know what data we have on them, or a fan wants us to know why we’re emailing them, we can deal with the situation with confidence.

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Data driven marketing

9 Steps To Customer Journey Mapping

When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.

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CRM

CRM trends that will be big for the sports industry in 2021

If you read my recent post about the history of CRM, you’ll know that I don’t like using the term CRM. This is because the acronym’s meaning has evolved significantly since the mid-1990’s when it was first introduced as contact management software, to now, when we can use it to

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