About

Meet Our Team

To deliver the data-related services we provide, we need a wide range of skills in multiple disciplines, and to maintain our excellent standards, we hire professionals who excel in their particular fields.

Meet some of our colleagues here and get in touch if you want to know more about what they do for our clients:

About Winners Winners FDD

Andrea

CRM Consultant

Year you first started working with data to solve client problems
2013

Year you started working for Winners
2019

What you like most about our job
The high level of skill within our team

Favourite line from a song or a film, celeb quote, or sporting moment
Dick and Jamesir’s exchange before Dora intervenes in Murder by Death – you can read it here

Favourite sport for participation
Tennis

Favourite sport to watch
Football

Favourite team or athlete
AC Milan

About Winners Winners FDD

Becki

Business Support Manager

Year you first started working with data to solve client problems
2016

Year you started working for Winners
2014

What you like most about our job
The effort the team makes to ensure you feel challenged, valued, and encouraged

What you like most about our clients
Appreciation of the progression they make working with us

Favourite line from a song or a film, celeb quote, or sporting moment
Bill Keane quote originally but used in Kung Fu Panda – Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present

Favourite sport for participation
Badminton

Favourite sport to watch
Rugby & Figure skating

Favourite team or athlete
Any who aren’t taking dives / behaving ridiculously

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Craig

CRM Account Executive

Year you first started working with data to solve client problems
2018

Year you started working for Winners
2021

What you like most about our job
A variety of tasks with measurable outcomes

What you like most about our clients
Alongside their trust in Winners, I love their drive and belief in using data to achieve their objectives.

Favourite line from a song or a film, celeb quote, or sporting moment
Edwin van der Sar’s penalty save to secure Manchester United the Champions League, 2008

Along with anything written by Alex Turner. Honourable mention also to Samuel L. Jackson’s ‘Ezekiel 25:17’ monologue in Pulp Fiction

Favourite sport for participation
Gaelic Football

Favourite sport to watch
Football

Favourite team or athlete
Manchester United

About Winners Winners FDD

Eugene

Data Analyst

Year you first started working with data to solve client problems
2012

Year you started working for Winners
2014

What you like most about our job
Everything, especially work in the sports industry, and Winners’ attitude to its employees

Favourite line from a song or a film, celeb quote, or sporting moment
Sporting moment: Formula One Lewis Hamilton vs Felipe Massa – Season Final in Brazil 2008

Favourite sport for participation
1. Futsal, 2. Volleyball

Favourite sport to watch
1. Formula One, 2. Football

Favourite team or athlete
Max Verstappen

About Winners Winners FDD

Fiona

Founder and Director

Year you first started working with data to solve client problems
2011

Year you started working for Winners
2013

What you like most about our job
The satisfaction I feel when I get individuals and organisations to both achieve and develop in their use of data

What you like most about our clients
That while they fundamentally have the same objectives, they’re at differing levels of capability and have different levels of resource: it adds to the challenge/opportunity to deliver success.

Favourite line from a song or a film, celeb quote, or sporting moment
I love what Linford Christie said about “the B of the bang” – it represents some of my attitude to life.

Favourite sport for participation
Running

Favourite sport to watch
Gymnastics

Favourite team or athlete
England men’s football team

About Winners Winners FDD

Manuel

CRM Consultant

Year you first started working with data to solve client problems
2014

Year you started working for Winners
2020

What you like most about our job
The opportunity to solve problems – The opportunity to challenge assumptions based on instinct by using data – Dealing with different problems every day

What you like most about our clients
The fact sports brands have a deep/strong connection with their customers (fans) which is completely different than other sectors and allows for a different approach when communicating with them – It’s a dynamic environment where things change quickly

Favourite line from a song or a film, celeb quote, or sporting moment
“I’m sorry, my responses are limited. You must ask the right question.” from “I, Robot” book by Isaac Asimov (or “I, Robot” movie) –> Love this quote as it makes clear the need to ask yourself the right questions, which means you have to understand the problem before starting the journey to find the solution (I believe most of us start looking for a solution without understanding the problem)

Favourite sport for participation
Trail running

Favourite sport to watch
Football

Favourite team or athlete
Manchester United

About Winners Winners FDD

Oliver

Programmer/Developer

Year you first started working with data to solve client problems
2010

Year you started working for Winners
2021

What you like most about our job
The projects are interesting and different to other web work

What you like most about our clients
They’re in an industry I have an interest in so they’re recognisable brands.

Favourite line from a song or a film, celeb quote, or sporting moment
Manchester United VS Bayern Munich Champions league final ’99

Favourite sport for participation
Football

Favourite sport to watch
Football

Favourite team or athlete
Newcastle

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Rachel

CRM Account Manager

Year you first started working with data to solve client problems
2013

Year you started working for Winners
2016

What you like most about our job
Working in sport – everything is automatically more interesting,

What you like most about our clients
The variety, seeing how different organisations operate

Favourite line from a song or a film, celeb quote, or sporting moment
Aguero’s last minute winner for City to win their first premier league title

Favourite sport for participation
Football

Favourite sport to watch
Football

Favourite team or athlete
Man City

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Victoria

Senior Account Manager

Year you first started working with data to solve client problems
2014

Year you started working for Winners
2021

What you like most about our job
Working with a team of brilliant, forward thinking people, using data to help drive success.

What you like most about our clients
The variety of challenges and opportunities they each have within their different businesses and ecosystems, the love of sport they each have to drive participation and revenues by engaging their fans/customers.

Favourite line from a song or a film, celeb quote, or sporting moment
Don’t Stop Me Now! – Queen

Favourite sport for participation
50/50 between football or tennis! A sport for the winter and the summer.

Favourite sport to watch
Basketball

Favourite team or athlete
Michael Jordan

About Winners Winners FDD

Book

Winning with Data

Fiona’s book, Winning with Data in the Business of Sports, has been a huge success, leading the publishers, Routledge, to commission a second edition. It’s considered vital reading for rights owners looking to increase revenue, engagement, and participation and is packed with case studies from UEFA, Arsenal, Portland Trail Blazers, LA Kings, and many more.

To help the industry develop we published a book that provides a helicopter view of the key areas considered in implementing a data-driven approach, or implementing CRM as a strategy.

If you’re a rights owner and don’t have a copy, please get in touch.

About Winners Winners FDD

eLearning

Winning with Data

Launched in November 2020, Winning with Data is already being used by organisations as part of their staff onboarding and training programmes. The format supports different styles of learning (audio, video, reading) and applies specific sports industry use cases to provide a deep earning experience and the module exercises provide learners with access to marketing-leading software to turn theory into reality.

To further demonstrate our interest in helping the industry develop, we developed this eLearning course, replicating the learning provided in our book but delivered through videos and with exercises to be completed by the learners.

If you’d like to talk to us about it please book a call with us using this link

Our Five Latest Blog Posts

About Winners Winners FDD
CRM

Do you need a bigger venue? 

Congratulations to Rocket Ronnie O’Sullivan for clinching his 7th World Snooker Championship title.   As well as the fantastic snooker on display, very much the talk

Read More »
About Winners Winners FDD
Uncategorised

Winners is Changing!

How’s that for a clickbait headline? No, we’re not changing – we like what we do, who we do it for, and I believe we’re

Read More »

Podcasts and Panel Discussions

About Winners Winners FDD

Unlocking the value of your data: Fiona Green moderating for sports pro media

About Winners Winners FDD

CRM playaz sports - Excuse the intrusion with guest sports/CRM expert Fiona Green

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Highlighting key issues related to GDPR: Fiona Green on Sotic-hosted webinar

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Importance of customer relationship management in the sports industry: Fiona Green on education2Sport.com

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Data isn’t just about the numbers: Fiona Green on the fan engagement pod

About Winners Winners FDD

Data collection and email marketing: Fiona Green on the Scottish football marketing podcast.

About Winners Winners FDD

GDPR, data & sponsorships: Fiona Green on sports geek

About Winners Winners FDD

Understanding your fans using CRM: Fiona Green on sports geek podcast

Articles:

  • Fiona on her 30-plus years in the sports industry. Read >>
  • Fiona Green on sportpro media explaining why athletes’ new rights as ‘data subjects’ could shake up soccer’s transfer market. Read >>
  • Exclusive Q&A for university students. Read >>
  • Fiona Green discussing GDPR compliance. Read >>
  • Fiona Green on sports pro media discussing the implications of GDPR. Read>>
  • Quoting Fiona Green from her talk at Futsal insights conference 2019 on how your most devoted fans will become advocates. Read >>