Data analysis

Data as a Corporate Asset

I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how much I thought their database was worth. He posed the question of how much a fan database adds to the asset value of a club.

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Data analysis

How Much First Party Data Should You Have?

I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have.  However if you’re still not convinced, there are a plethora of articles out there you can read – Why you should care about first-party data from Forbes, First-party data is key in a new era for digital advertising from Deloitte,

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Data analysis

Is This The Death Of Email Marketing?

Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot

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Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place.  Almost all businesses agree that getting support from senior management makes the difference between success and failure.  Nearly half of all businesses use dynamic dashboards for business intelligence.  These

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Data analysis

Benefits of using dashboards

The term “dashboard” originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel (1). You can see how this is similar to what the term “dashboard” means in BI. According to Wikipedia, a dashboard is a type of graphical user interface which

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CRM

Building landing pages, it’s not just about how they look

Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?

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Data analysis

Data Standards – what are they and why do we need them?

Maintaining data standards is an incredibly important part of your data strategy. It involves keeping your data clean, in the correct format, and verified before you do anything with it. Imagine how important it is to have the correct email address for a fan before sending out any campaigns, or the

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