CRM

YES you can use an opt-out instead of an opt-in!

Those of you who know me, will also know that I’ve been on a bit of a crusade to dispel the many GDPR myths that are out there (you should email your database to ask them to opt-in, you have to ask for a third party opt-in to send your

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CRM

Delivering Sponsor Value

More Value for Sponsors = More Sales/Higher Fees Add real value to your sponsorship rights with a simple change to the way you include their brand in your email campaigns. Those of you who know me, will be aware I “cut my teeth” in the sports industry selling sponsorship. This

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Data analysis

Rights Owners – why you need to know more about your TV viewers

…when you have “the option” to go straight to your fans, you could change the position of the decimal point in your broadcaster contract…. One of the challenges/frustrations of writing a book is that you know the minute you hit “send” on the finished manuscript, submitting it to your publisher

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