Excerpt from Winning with Data – CRM and Analytics for the Business of Sports. The sports marketing industry has been around for many years. While the 1984 Los Angeles Olympics holds claim to being the first US event to generate broadcasting fees, the to-the-death arena fights of ancient Rome could
More Value for Sponsors = More Sales/Higher Fees Add real value to your sponsorship rights with a simple change to the way you include their brand in your email campaigns. Those of you who know me, will be aware I “cut my teeth” in the sports industry selling sponsorship. This
Winners is a tech-neutral consultant – and by that we mean we’ll either help clients understand how to get more from their existing stack or help them identify the right tech for their current state and desired future state. However when it comes to email marketing, if a client has
I was thrilled to learn last week that Winners had been shortlisted for the Yahoo! Sports Technology Awards 2019 for our work on UEFA GROW’s IT Maturity Matrix (if you haven’t yet heard of UEFA GROW you can read more here). You’ll be able to read more about the matrix
Happy New Year to you – I hope you’ve had a great start to 2019. My professional new year began on January 2nd when I wrote this post based on an experience I had a week before Christmas. I’ve actually been keen to put pen to paper (or fingers to keyboard)
Seven months on and I continue to hear of #sportsbiz rights owners who were unfortunately advised to send an “opt in” email as a result of the GDPR. These advisors (who were also working in the non-sports industry as the multiple “opt in” emails I received demonstrate) have clearly missed
…when you have “the option” to go straight to your fans, you could change the position of the decimal point in your broadcaster contract…. One of the challenges/frustrations of writing a book is that you know the minute you hit “send” on the finished manuscript, submitting it to your publisher
Whether it’s Aristotle or Dale Carnegie you ascribe to this quote, the principle behind it is that sometimes we need a bit of repetition to really understand something. Mike Bohndiek, a leading technology, commercial and business change professional operating in the sports industry, recently reviewed my book, Winning with Data –
Brent Leary, an authority not just on the use of data in business, but a thought leader on voice activation and a commentator on Amazon’s behemoth of a business, hit the nail on the head when he reviewed my newly-published book for the sports industry. Paul Greenberg, the “godfather of
As some of you may know, I’ve recently written a book – Winning with Data: CRM and Analytics for the Business of Sports – to be published by Routledge in August this year. In the course of securing endorsements from academics and industry executives, Karen Earl, chairman of the European Sponsorship Association
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