CRM

Four Challenges and Four Opportunities for CRM in Sports

Excerpt from Winning with Data – CRM and Analytics for the Business of Sports. The sports marketing industry has been around for many years. While the 1984 Los Angeles Olympics holds claim to being the first US event to generate broadcasting fees, the to-the-death arena fights of ancient Rome could

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CRM

Delivering Sponsor Value

More Value for Sponsors = More Sales/Higher Fees Add real value to your sponsorship rights with a simple change to the way you include their brand in your email campaigns. Those of you who know me, will be aware I “cut my teeth” in the sports industry selling sponsorship. This

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Data visualisation

Shortlisted for the Yahoo! Sports Technology Awards

I was thrilled to learn last week that Winners had been shortlisted for the Yahoo! Sports Technology Awards 2019 for our work on UEFA GROW’s IT Maturity Matrix (if you haven’t yet heard of UEFA GROW you can read more here). You’ll be able to read more about the matrix

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CRM

Can you recover your lost email opt-ins?

Seven months on and I continue to hear of #sportsbiz rights owners who were unfortunately advised to send an “opt in” email as a result of the GDPR. These advisors (who were also working in the non-sports industry as the multiple “opt in” emails I received demonstrate) have clearly missed

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Data analysis

Rights Owners – why you need to know more about your TV viewers

…when you have “the option” to go straight to your fans, you could change the position of the decimal point in your broadcaster contract…. One of the challenges/frustrations of writing a book is that you know the minute you hit “send” on the finished manuscript, submitting it to your publisher

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