CRM

How much is your customer database worth?

A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database. I also had a conversation last year with a gentleman involved in the sale and purchase

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Media Rights

The Future of Sports Broadcasting

This Future of Sorts Broadcasting post was written for the Institute of Sport and reproduced here with their permission. I first talked about this subject at a recent sports conference where “digital disruption” was the keyword so I decided to put pen to paper on the subject for my contribution to iSport. This is

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CRM

Football League Audiences Down – Step Forward CRM

Deloitte recently published their inimitable Annual Review of Football Finance, yet again providing us with mountains of content to read, re-read, debate, discuss and analyse. Deloitte are masters – not only of producing a high quality publication that perfectly demonstrates the quality and range of their services in this sector

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CRM

WE DON’T NEED HiPPOS – WE HAVE DATA, WE HAVE FACT

Most  sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time.  But things are changing

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CRM

The Sports Industry: Top of the Email Marketing League?

The sports industry really leads the way when it comes to some of our off-the-field activities:  we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s

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Sponsorship

SPONSORS – SWEAT YOUR ASSETS NOT YOUR BUDGETS

There are more companies in this world who are not sponsoring sport than are sponsoring it.  That’s a fact.  But as an industry, we want to two things – 1) more companies sponsoring sport, and 2) those companies that are sponsoring, spending more on it.  Well, actually we want three

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CRM

THE SINGLE CUSTOMER VIEW – IT’S NOT THAT COMPLICATED

“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is.  So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of data driven

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Sports Business

ARSENAL THE REAL WINNERS IN DELOITTE FOOTBALL MONEY LEAGUE

Deloitte recently released the 16th edition of their Football Money League, a summary of the 20 highest earning clubs in the world (see the infographic here).  Their League is published eight months after the end of the previous season and is widely considered “the most contemporary and reliable analysis of clubs’

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