CRM

Can you recover your lost email opt-ins?

Seven months on and I continue to hear of #sportsbiz rights owners who were unfortunately advised to send an “opt in” email as a result of the GDPR. These advisors (who were also working in the non-sports industry as the multiple “opt in” emails I received demonstrate) have clearly missed

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Data analysis

Rights Owners – why you need to know more about your TV viewers

…when you have “the option” to go straight to your fans, you could change the position of the decimal point in your broadcaster contract…. One of the challenges/frustrations of writing a book is that you know the minute you hit “send” on the finished manuscript, submitting it to your publisher

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CRM

How much is your customer database worth?

A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database. I also had a conversation last year with a gentleman involved in the sale and purchase

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Media Rights

The Future of Sports Broadcasting

This Future of Sorts Broadcasting post was written for the Institute of Sport and reproduced here with their permission. I first talked about this subject at a recent sports conference where “digital disruption” was the keyword so I decided to put pen to paper on the subject for my contribution to iSport. This is

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CRM

Football League Audiences Down – Step Forward CRM

Deloitte recently published their inimitable Annual Review of Football Finance, yet again providing us with mountains of content to read, re-read, debate, discuss and analyse. Deloitte are masters – not only of producing a high quality publication that perfectly demonstrates the quality and range of their services in this sector

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CRM

WE DON’T NEED HiPPOS – WE HAVE DATA, WE HAVE FACT

Most  sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time.  But things are changing

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