CRM

CRM trends that will be big for the sports industry in 2021

If you read my recent post about the history of CRM, you’ll know that I don’t like using the term CRM. This is because the acronym’s meaning has evolved significantly since the mid-1990’s when it was first introduced as contact management software, to now, when we can use it to

Read More »
CRM

History of CRM

If you’ve ever tried to track the history of CRM it’s not exactly a clear path – the vast number of definitions of the term is the issue because while we know the acronym stands for “Customer Relationship Management”, what that actually means has morphed over time. For example, Salesforce

Read More »
CRM

Learn More about CRM with our Online Course: Winning with Data

Do you: Need to upskill your team to be better prepared for our data-focussed world? Want to increase your chances of having a job for life? Want to improve your skills to secure that longed-for promotion? Need to ensure your CV stands out amongst everyone else’s applying to work in

Read More »
Data visualisation

What is Data Visualisation?

The importance of data visualisation can’t be understated. They say visual aids can improve learning by up to 400% and that we can process visuals up to 60,000 times faster than we can process

Read More »
Data driven marketing

How can Data-Driven Marketing Change the Way you Communicate?

In this short post we’ll look at why you need to use data change the way you communicate, how you use data and technology to achieve this, and three steps you need to take.  When we refer to data-driven marketing we mean using data to “get the right message to the right

Read More »
Data visualisation

What does a Single Customer View mean?

I don’t mind admitting that when I first entered the world of data at the end of 2011, I didn’t quite understand the difference between a data warehouse and a single customer view (“SCV”), often using the references interchangeably. Fast forward nine years and not only do I know the

Read More »
CRM

Legacy Planning ACV (“After Coronavirus)

To quote the great Mark Ritson (and when I say “great”, I mean my absolute favourite columnist who doesn’t hesitate to say it exactly as it is) “we should not shy away from talking about customers and business in the age of coronavirus.” That’s the theme of this post –

Read More »
Data analysis

Use your Database to Improve your Digital Advertising ROI

It’s really easy when you’re busy at work, to forget about how you can improve the outcome of your task if you had access to something that’s sitting on someone else’s desk. We often work in silos, with our heads down, and do the things we’ve always done in the

Read More »