We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy of the NBA’s 1977 Championship-winning team, and particularly looks at their approach to churn analysis and customer retention. We hope you enjoy it, and if
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could explain why we continue to meet organisations who tell us “Our data’s great because we use <insert here any software brand/company name>.” I say “not
Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago
How’s that for a clickbait headline? No, we’re not changing – we like what we do, who we do it for, and I believe we’re very good at it – but as we think about 2022 and how things might change for our industry, we look at a strapline that
Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an annus horribilis. And at the time of writing, it really could get worse before it gets better. But while the global pandemic still rages on,
I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how much I thought their database was worth. He posed the question of how much a fan database adds to the asset value of a club.
I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have. However if you’re still not convinced, there are a plethora of articles out there you can read – Why you should care about first-party data from Forbes, First-party data is key in a new era for digital advertising from Deloitte,
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot
State of the Industry – Phase 1 Data is rarely discussed in 20% of sports businesses Most businesses find it difficult to create and keep their data in one place. Almost all businesses agree that getting support from senior management makes the difference between success and failure. Nearly half of all businesses use dynamic dashboards for business intelligence. These
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
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