• +44 (0) 330 111 3880

SAScon 2017 – Winners’ Highlights

From ballsy content and intellectual curiosity to Spiderman Jokes with Amazon’s Alexa, it had it all!

SAScon is a Search, Analytics and Social Media Conference. Hosted over 2 days, it focuses on presenting case studies to digital and communications professionals from varied sectors.

I arrived at SAScon and wasn’t 100% sure what

Read more

ACCELERATE-TIME-TO-STRATEGY EXECUTION 2017

Last week I attended the Accelerate-time-to-strategy Execution conference, hosted by bpm’online in London, which has given me a chance to reflect on the great insight and interesting case studies presented on the day. Having recently started as a Marketing Assistant at Winners the conference was a brilliant opportunity to see

Read more

Sports Performance Data and Fan Engagement Summit 2017

London, United Kingdom

Having recently completed my degree in Football Business and Marketing at UCFB, I was eager to get stuck into my new job role as a Digital Marketing Intern at Winners. With only a few days’ work under my belt, I was given the opportunity to attend the Sports

Moneyball's Billy Bean

The Rise and Rise in the Importance of Data

Like Moneyball’s use of data changed the way we look at sports performance so to has CRM in business. Clubs, teams, leagues, events and governing bodies are all using data to make informed decisions, support fan engagement strategies, increase participation and most importantly, generate more revenue.

This drive in the use of

Read more
Revenue from data

DATABASE VALUE – HOW MUCH IS YOURS WORTH?

A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database.

I also had a conversation last year with a gentleman involved in the sale and purchase of

Read more

The Future of Sports Broadcasting

This Future of Sorts Broadcasting post was written for the Institute of Sport and reproduced here with their permission.

I first talked about this subject at a recent sports conference where “digital disruption” was the keyword so I decided to put pen to paper on the subject for my contribution to iSport. This

Read more
Automation

Automated campaigns you ought to be using!

One day robots are going to rule the world!! Okay, probably not (hopefully not?) but technology these days is getting more and more advanced, with IBM’s Watson and Google’s DeepMind making real leaps towards true artificial intelligence – next thing you know there’s going to be a robot uprising! But let’s

Read more
New York Times - UFC Sells Itself

TO THE VICTOR GO THE SPOILS – AND BOY, ARE THEY BIG!

If you haven’t yet read the news in the NY Times this morning that the UFC has reportedly “sold itself” for USD $4 billion to the behemoth WME-IMG, then let me summarise it for you. The Fertitta brothers have provided a textbook case study of how sports rights holders can multiply

Read more
England

How can CRM help rights holders recover from poor on-pitch performance?

We all know the shock result from the EURO’s (I won’t repeat it because it’s still too raw), and the sports industry is full of examples through history where huge teams have been beaten by minnows. Think Barnsley winning 2-1 versus Liverpool in the ‘08 FA Cup 5th Round, or

IoT CRM Evolution

CRM Evolution – My #Sportsbiz Revelation

Fresh back from a trans-Atlantic flight to attend CRM Evolution, I again muse at the dashing of my pre-conceived ideas. Don’t you love it when that happens? When you think you know something, and then you find out you couldn’t have been more wrong?

My big revelation was that the sports

Read more