CRM

Performance Marketing In The World Of Sports

Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we

Read More »
CRM

Churn and Retention from the Portland Trailblazers

We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy of the NBA’s 1977 Championship-winning team, and particularly looks at their approach to churn analysis and customer retention. We hope you enjoy it, and if

Read More »
Silver bullet
Software

Technology is not a Silver Bullet

If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could explain why we continue to meet organisations who tell us “Our data’s great because we use <insert here any software brand/company name>.” I say “not

Read More »
Uncategorised

Why the only way is up for women’s
sports

A guest blog from Lorraine Moalosi of Data Talks. Please connect with Lorraine if you have any questions about her work. Women’s sports are all the rave at the moment. And rightfully so. From Barcelona breaking world record attendance for a women’s football match to cricket registering record attendance at

Read More »
CRM

What you should be doing during the off-season

It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right?   Wrong.   The off-season is in many ways

Read More »
CRM

Do you need a bigger venue? 

Congratulations to Rocket Ronnie O’Sullivan for clinching his 7th World Snooker Championship title.   As well as the fantastic snooker on display, very much the talk of the town centred around Barry Hearn’s ambition to move the event to a venue with a bigger capacity – “You’re gonna need a bigger

Read More »
CRM

Kevin De Bruyne on TikTok….so what?

Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago

Read More »
CRM

You can’t improve what you don’t measure  

Whether you are sending email campaigns once a month, weekly, or even on a daily basis you really need to know how they are performing. This is because the setup of email campaigns takes time, money, and effort from you, so not knowing how they performed won’t help you reach

Read More »
Monthly elevator journeys
Uncategorised

Winners is Changing!

How’s that for a clickbait headline? No, we’re not changing – we like what we do, who we do it for, and I believe we’re very good at it – but as we think about 2022 and how things might change for our industry, we look at a strapline that

Read More »
CRM

CRM and Data Trends in 2022

Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an annus horribilis. And at the time of writing, it really could get worse before it gets better. But while the global pandemic still rages on,

Read More »