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The Sports Industry: Top of the Email Marketing League?

The sports industry really leads the way when it comes to some of our off-the-field activities: we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s

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Social CRM

OK FC Barcelona, you’ve got 52 million likes. And congratulations Vancouver Canucks on your 1 million+ YouTube views (albeit for a rather unsavoury brawl with the Calgary Flames!) And Arsenal, great going with your 3.4 million followers.

But how many of these millions of “fans” do you actually know, how many

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Cultural Silos In The Workplace

We’ve grown up with silos in one way or another – inevitable groups or cliques at school, the sports jocks vs. the tech geeks, the cheerleaders vs. the prefects – but when it comes to barriers in a workplace the impact can be far greater than hanging with the cool

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The SINGLE CUSTOMER VIEW (SCV) – It’s Not That Complicated

“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is. So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of CRM, the

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BEWARE: Data For Data’s Sake

We love this cartoon, produced for us by marketing cartoonist Tom Fishburne (and if you aren’t already a subscriber we highly recommend you sign up to receive his latest designs) – we even use it in our CRM workshops as it visually demonstrates our stance on data: yes data is

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CRM: a Rose by any other Name

One of my frustrations working to develop the use of CRM in the sports industry is the reaction using these three little letters can cause. Depending on whom I’m talking to and their role within the organisation, they’ll either recoil in memory at some past CRM experience that cost them

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Don’t think NOW, think FUTURE – think CRM

In a world where we tend to get blind-sided with our focus on selling tickets, it was great to meet a group of sports executives who correctly identified CRM as a catalyst for the future.

MESGO is an executive master’s degree in sports governance, supported by academic partners including Birkbeck London

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