CRM

You can’t improve what you don’t measure  

Whether you are sending email campaigns once a month, weekly, or even on a daily basis you really need to know how they are performing. This is because the setup of email campaigns takes time, money, and effort from you, so not knowing how they performed won’t help you reach

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CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research

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CRM

Benefits of running fan competitions

Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing your favourite pic from the last match you attended… well, why wouldn’t you give it a try?As a fan, surely it makes sense to join

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Data driven marketing

Documenting processes – Why we do it

In the business world, a process is defined as a collection of tasks performed by people or equipment in which a specific sequence produces a service or product for a customer. The output of the process is to accomplish an organizational goal.   While the reasons to have business processes in place find wide agreement in all organizations, documenting them is certainly an

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