Most sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time. But things are changing
The sports industry really leads the way when it comes to some of our off-the-field activities: we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s
There are more companies in this world who are not sponsoring sport than are sponsoring it. That’s a fact. But as an industry, we want to two things – 1) more companies sponsoring sport, and 2) those companies that are sponsoring, spending more on it. Well, actually we want three
“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is. So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of data driven
Deloitte recently released the 16th edition of their Football Money League, a summary of the 20 highest earning clubs in the world (see the infographic here). Their League is published eight months after the end of the previous season and is widely considered “the most contemporary and reliable analysis of clubs’
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