We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy of the NBA’s 1977 Championship-winning team, and particularly looks at their approach to churn analysis and customer retention. We hope you enjoy it, and if
Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could explain why we continue to meet organisations who tell us “Our data’s great because we use <insert here any software brand/company name>.” I say “not
It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right? Wrong. The off-season is in many ways
Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago
How’s that for a clickbait headline? No, we’re not changing – we like what we do, who we do it for, and I believe we’re very good at it – but as we think about 2022 and how things might change for our industry, we look at a strapline that
Do you design your customer personas based on market research? Or consumer actions? Is there a right and wrong way to build customer persons? Read on to find out more.
More Value for Sponsors = More Sales/Higher Fees Add real value to your sponsorship rights with a simple change to the way you include their brand in your email campaigns. Those of you who know me, will be aware I “cut my teeth” in the sports industry selling sponsorship. This
This Future of Sorts Broadcasting post was written for the Institute of Sport and reproduced here with their permission. I first talked about this subject at a recent sports conference where “digital disruption” was the keyword so I decided to put pen to paper on the subject for my contribution to iSport. This is
Deloitte recently published their inimitable Annual Review of Football Finance, yet again providing us with mountains of content to read, re-read, debate, discuss and analyse. Deloitte are masters – not only of producing a high quality publication that perfectly demonstrates the quality and range of their services in this sector
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