Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we
It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right? Wrong. The off-season is in many ways
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the droves of people abandoning email opt-ins as they pursued the vanity metrics of more followers and likes. But four days away and with a lot
State of the Industry – Phase 1 Data is rarely discussed in 20% of sports businesses Most businesses find it difficult to create and keep their data in one place. Almost all businesses agree that getting support from senior management makes the difference between success and failure. Nearly half of all businesses use dynamic dashboards for business intelligence. These
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.
Those of you who know me, will also know that I’ve been on a bit of a crusade to dispel the many GDPR myths that are out there (you should email your database to ask them to opt-in, you have to ask for a third party opt-in to send your
Happy New Year to you – I hope you’ve had a great start to 2019. My professional new year began on January 2nd when I wrote this post based on an experience I had a week before Christmas. I’ve actually been keen to put pen to paper (or fingers to keyboard)
Seven months on and I continue to hear of #sportsbiz rights owners who were unfortunately advised to send an “opt in” email as a result of the GDPR. These advisors (who were also working in the non-sports industry as the multiple “opt in” emails I received demonstrate) have clearly missed
Brent Leary, an authority not just on the use of data in business, but a thought leader on voice activation and a commentator on Amazon’s behemoth of a business, hit the nail on the head when he reviewed my newly-published book for the sports industry. Paul Greenberg, the “godfather of
Copyright © Winners FDD Ltd 2021