We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy of the NBA’s 1977 Championship-winning team, and particularly looks at their approach to churn analysis and customer retention. We hope you enjoy it, and if
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could explain why we continue to meet organisations who tell us “Our data’s great because we use <insert here any software brand/company name>.” I say “not
It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right? Wrong. The off-season is in many ways
Thank you @behindsport for providing me with the idea for a new blog post. Or should I say, the opportunity to reiterate a point I’ve written/talked/argued about on many occasions including this post that questions our obsession with “vanity metrics”. Kevin De Bruyne posted his first TikTok 4 days ago
CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100 people for it you’d probably get 100 different answers. This is why I’d like to quote the definition provided by Gartner, the leading IT research
We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want? Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go
Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.
Those of you who know me, will also know that I’ve been on a bit of a crusade to dispel the many GDPR myths that are out there (you should email your database to ask them to opt-in, you have to ask for a third party opt-in to send your
Excerpt from Winning with Data – CRM and Analytics for the Business of Sports. The sports marketing industry has been around for many years. While the 1984 Los Angeles Olympics holds claim to being the first US event to generate broadcasting fees, the to-the-death arena fights of ancient Rome could
Happy New Year to you – I hope you’ve had a great start to 2019. My professional new year began on January 2nd when I wrote this post based on an experience I had a week before Christmas. I’ve actually been keen to put pen to paper (or fingers to keyboard)
Copyright © Winners FDD Ltd 2021