Winners is a tech-neutral consultant – and by that we mean we’ll either help clients understand how to get more from their existing stack or help them identify the right tech for their current state and desired future state. However when it comes to email marketing, if a client has
I was thrilled to learn last week that Winners had been shortlisted for the Yahoo! Sports Technology Awards 2019 for our work on UEFA GROW’s IT Maturity Matrix (if you haven’t yet heard of UEFA GROW you can read more here). You’ll be able to read more about the matrix
Whether it’s Aristotle or Dale Carnegie you ascribe to this quote, the principle behind it is that sometimes we need a bit of repetition to really understand something. Mike Bohndiek, a leading technology, commercial and business change professional operating in the sports industry, recently reviewed my book, Winning with Data –
Brent Leary, an authority not just on the use of data in business, but a thought leader on voice activation and a commentator on Amazon’s behemoth of a business, hit the nail on the head when he reviewed my newly-published book for the sports industry. Paul Greenberg, the “godfather of
As some of you may know, I’ve recently written a book – Winning with Data: CRM and Analytics for the Business of Sports – to be published by Routledge in August this year. In the course of securing endorsements from academics and industry executives, Karen Earl, chairman of the European Sponsorship Association
A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database. I also had a conversation last year with a gentleman involved in the sale and purchase
This Future of Sorts Broadcasting post was written for the Institute of Sport and reproduced here with their permission. I first talked about this subject at a recent sports conference where “digital disruption” was the keyword so I decided to put pen to paper on the subject for my contribution to iSport. This is
Deloitte recently published their inimitable Annual Review of Football Finance, yet again providing us with mountains of content to read, re-read, debate, discuss and analyse. Deloitte are masters – not only of producing a high quality publication that perfectly demonstrates the quality and range of their services in this sector
Most sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time. But things are changing
The sports industry really leads the way when it comes to some of our off-the-field activities: we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s
Copyright © Winners FDD Ltd 2021