Whilst social media has been around for over 20 years (with the first platform created all the way back in 1997!), the role and importance it plays within wider marketing strategies continues to grow to this day.

In any business, or indeed area of business, it is always important to strive to improve. Email marketing is no different; but how do you begin to measure the success of your email campaigns and what key metrics should you look at? Whilst this may depend on the purpose of