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marketing data in sport crm

29

June

THE EVOLVING ROLE OF DATA IN THE SPORTS INDUSTRY

This article was written for FUTURESPORT where it first appeared on 25 June 2015.

Data has always had a role in sports – Opta, ProZone, Hawk-Eye, et al, have been providing performance analysts with data for many years, and when Brad Pitt burst onto our scenes in 2011 as Billy Beane, we

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06

May

Stadiums: the question isn’t Wi-Fi, it’s WHEN-FI?!

Nothing beats the roar of the crowd on match days. Years from now, it will be the noise from the stadium and the buzz you felt when that crucial goal went in that you’ll remember, turning to your friends or family in celebration. These days, that moment now includes reaching

06

April

Ticket-Buying Timeline – Why you Need to see Yours!

Lots of people talk about the ticketing demand curve – a graph showing how the demand for your tickets will vary with changes in their price – but how many venues or sports organisations also look at their ticket-buying timeline, a graph showing when tickets are purchased in proximity to

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05

October

Social Media Marketing is Not CRM! We call it the “So What” factor…..

Daniel Mclaren (@danielmclaren) of the UK Sports Network has asked us to speak at several of his digital networking and knowledge share events over the last 4 years but we’ve never managed to synchronise our schedules. Plus, in truth, we’ve always worried that his audience of digital marketers would be

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30

June

What Does The Customer Life Cycle Look Like For Sports Fans?

OK so maybe when reading this you’ll think everyone at Winners is a data geek but we don’t mind admitting that one of our favourite discussions is the customer life cycle and what it looks like for a sports fan.

Case in point, Callum, our Data and Research Assistant, has been

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04

April

Six reasons why we need CRM in Sports

We all know that the use of CRM as a business practise has been around for years – and if you have a bank account, an insurance policy, a mobile phone or you’re an Amazon customer, there will be CRM practitioners out there who know more about you than your

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20

February

The Sports Industry: Top of the Email Marketing League?

The sports industry really leads the way when it comes to some of our off-the-field activities: we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s

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17

February

Social CRM

OK FC Barcelona, you’ve got 52 million likes. And congratulations Vancouver Canucks on your 1 million+ YouTube views (albeit for a rather unsavoury brawl with the Calgary Flames!) And Arsenal, great going with your 3.4 million followers.

But how many of these millions of “fans” do you actually know, how many

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26

November

Cultural Silos In The Workplace

We’ve grown up with silos in one way or another – inevitable groups or cliques at school, the sports jocks vs. the tech geeks, the cheerleaders vs. the prefects – but when it comes to barriers in a workplace the impact can be far greater than hanging with the cool

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29

October

The SINGLE CUSTOMER VIEW (SCV) – It’s Not That Complicated

“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is. So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of CRM, the

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