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23

February

Missing the (bench)mark in email marketing

As CRM and BI consultants we love looking at data, especially when it comes to producing analysis for our clients. When deploying and optimising email campaigns, we look at typical industry metrics like open rate, click through rate, deliverability, bounces and unsubscribes. These all have a common industry benchmark, and are key

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email marketing

05

February

6 Key Points for Email Marketers

When I first I moved from selling and leveraging sponsorship, merchandise and TV rights to applying the principles of CRM and BI to the sports industry, I met lots of experts who told me email marketing was dead – usually they were social media mavericks who would claim ‘all hail

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Live sports streaming

19

January

ARE YOU READY FOR THIS D2C PREDICTION?

When a Linkedinfluencer with over 93,000 followers publishes his predictions for the year, you have to take notice.  So when he says that d2c broadcasting for the sports industry is just around the corner………..

OK so they weren’t the exact words of the pre-eminent John Battelle in his recent Predictions 2016

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crm principles

03

December

6 #SPORTSBIZ CRM PREDICTIONS FOR 2016

Having just read this excellent column on CIO by Jennifer Lonoff Schiff, an award-winning business writer, I thought I’d plagiarise the theme but apply her 6 predictions to the specific objectives of the sports industry.

Jennifer’s article focuses on CRM software, whereas our approach to CRM refers to the business strategy,

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23

November

Fan Engagement 2015 – it’s all about data!

At the recent Fan Engagement conference on 5th November, we were witness to more than just fireworks shooting in all directions – there was flying BALLS! Or should I say flying AT Jon Burkhart’s face. Sound crazy? See for yourself!

This was a way for everyone to “get BALLSY” with their

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Amount of money players spend

12

November

SPORTS PARTICIPANTS SPEND UP TO SIX TIMES MORE ON TICKETS – FACT!

What’s the link between sports participation and the amount of money spent on that sport? And what factors affect the value of that relationship? These are the questions answered in some recent analysis we undertook aimed at helping sports rights holders better understand two of their key stakeholders:  participants and

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27

October

Use sports CRM to bring your sports business “back to the future”!

We’re now officially in the future! Put your Pepsi Perfect and Nike power laces to one side, and let’s talk about our vision of the future: sports CRM!

Before we get started, let’s make sure we’re on the same page: we’ve all heard of horror stories when talking about

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15

October

TOP 3 CHALLENGES FACED BY #SPORTSBIZ WHEN APPLYING CRM AS A BUSINESS STRATEGY

Thanks to #sportsbiz executives who participated in our survey to understand more about the industry’s relationship with CRM.

So what did we learn? Well not a lot that we didn’t already know to be honest – and I doubt you’ll be surprised either….

The number one challenge faced by our survey respondents is…..getting their

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01

October

Become the Darwin of Marketing – 3 things a successful marketer should ADOPT so they can adapt

As marketers we know our landscape is constantly shifting. Be it the new iOS update giving consumers the ability to block ads, to the influx of social media platforms eating further and further into our budgets without achieving true ownership of our customers. The successful marketer of the future will

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04

September

MAP YOUR CUSTOMER DATA AND YOU’LL GET A WOW!

One of the most fulfilling moments as a consultant is when we do something that makes a client go WOW!

It can be a complex piece of regression analysis – a current project is looking at how much more sports participants will spend on tickets than non-participants? – or a targeted

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