Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could explain why we continue to meet organisations who tell us “Our data’s great because we use <insert here any software brand/company name>.” I say “not
It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right? Wrong. The off-season is in many ways
Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.
Excerpt from Winning with Data – CRM and Analytics for the Business of Sports. The sports marketing industry has been around for many years. While the 1984 Los Angeles Olympics holds claim to being the first US event to generate broadcasting fees, the to-the-death arena fights of ancient Rome could
Happy New Year to you – I hope you’ve had a great start to 2019. My professional new year began on January 2nd when I wrote this post based on an experience I had a week before Christmas. I’ve actually been keen to put pen to paper (or fingers to keyboard)
As some of you may know, I’ve recently written a book – Winning with Data: CRM and Analytics for the Business of Sports – to be published by Routledge in August this year. In the course of securing endorsements from academics and industry executives, Karen Earl, chairman of the European Sponsorship Association
A rightsholder client recently asked us how they could negotiate a sponsorship deal with a potential client who wanted to include a VIK (Value in kind) element for access to/use of his customer database. I also had a conversation last year with a gentleman involved in the sale and purchase
Most sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time. But things are changing
In a world where we tend to get blind-sided with our focus on selling tickets, it was great to meet a group of sports executives who correctly identified CRM as a catalyst for the future. MESGO is an executive master’s degree in sports governance, supported by academic partners including Birkbeck
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