Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing channels. In the ever-evolving sports industry a digital revolution is underway, and performance marketing has emerged as a vital catalyst for success. At Winners, we
Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?
What do I talk about when I talk about marketing automation? Marketing automation for Dummies. It’s a truth universally acknowledged that, upon being asked about their objectives, a client will invariably answer “more revenues”. Let’s not despair: it’s in the darkest hour that we are given the opportunity to rise and shine. THE
When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.
If you read my recent post about the history of CRM, you’ll know that I don’t like using the term CRM. This is because the acronym’s meaning has evolved significantly since the mid-1990’s when it was first introduced as contact management software, to now, when we can use it to
In this short post we’ll look at why you need to use data change the way you communicate, how you use data and technology to achieve this, and three steps you need to take. When we refer to data-driven marketing we mean using data to “get the right message to the right
There’s been a lot more discussion going on about sponsorship than normal – no doubt driven by our post-lockdown concerns about how the sports industry will be impacted, and along with that, how it will affect sponsorship. First there was TwoCircles’ widely quoted piece on Sponsorship’s Digital Revolution, and more
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