Most sports organisations are still trying to understand how they can use CRM within their sales-focussed environments – clubs, NGBs, and events are used to thinking “sell, sell, sell” and customer service (or in this case, fan engagement) has taken a backseat for the longest time. But things are changing
In a world where we tend to get blind-sided with our focus on selling tickets, it was great to meet a group of sports executives who correctly identified CRM as a catalyst for the future. MESGO is an executive master’s degree in sports governance, supported by academic partners including Birkbeck
The sports industry really leads the way when it comes to some of our off-the-field activities: we’ve been supporting our communities for years (before CSR ever became a watchword), 70% of all sponsorship budgets are spent on sport, and regardless of which member of the Royal family gets married, it’s
“Experts” have a habit of making things sound more complicated than they are – this allows their expertise to appear even more valuable than it actually is. So let me dispel a myth that seems to be perpetuated by the CRM industry – achieving the holy grail of data driven
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