CRM

What you should be doing during the off-season

It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to a close, and it’s time to all put our feet up until the whistle blows in August. Right?   Wrong.   The off-season is in many ways

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CRM

Benefits of using surveys

We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?   Let me paint you a picture. You’re putting together a campaign and you’re relatively unsure of how it will be received by your fans. It should go

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