Data driven marketing

How can Data-Driven Marketing Change the Way you Communicate?

In this short post we’ll look at why you need to use data change the way you communicate, how you use data and technology to achieve this, and three steps you need to take.  When we refer to data-driven marketing we mean using data to “get the right message to the right

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Data visualisation

What does a Single Customer View mean?

I don’t mind admitting that when I first entered the world of data at the end of 2011, I didn’t quite understand the difference between a data warehouse and a single customer view (“SCV”), often using the references interchangeably. Fast forward nine years and not only do I know the

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