Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
To deliver the data-related services we provide, we need a wide range of skills in multiple disciplines, and to maintain our excellent standards, we hire professionals who excel in their particular fields.
Meet some of our colleagues here and get in touch if you want to know more about what they do for our clients:
CRM Consultant
Year you first started working with data to solve client problems
2013
Year you started working for Winners
2019
What you like most about our job
The high level of skill within our team
Favourite line from a song or a film, celeb quote, or sporting moment
Dick and Jamesir’s exchange before Dora intervenes in Murder by Death – you can read it here
Favourite sport for participation
Tennis
Favourite sport to watch
Football
Favourite team or athlete
AC Milan
Business Support Manager
Year you first started working with data to solve client problems
2016
Year you started working for Winners
2014
What you like most about our job
The effort the team makes to ensure you feel challenged, valued, and encouraged
What you like most about our clients
Appreciation of the progression they make working with us
Favourite line from a song or a film, celeb quote, or sporting moment
Bill Keane quote originally but used in Kung Fu Panda – Yesterday is history. Tomorrow is a mystery. Today is a gift. That’s why it’s called the present
Favourite sport for participation
Badminton
Favourite sport to watch
Rugby & Figure skating
Favourite team or athlete
Any who aren’t taking dives / behaving ridiculously
CRM Account Executive
Year you first started working with data to solve client problems
2018
Year you started working for Winners
2021
What you like most about our job
A variety of tasks with measurable outcomes
What you like most about our clients
Alongside their trust in Winners, I love their drive and belief in using data to achieve their objectives.
Favourite line from a song or a film, celeb quote, or sporting moment
Edwin van der Sar’s penalty save to secure Manchester United the Champions League, 2008
Favourite sport for participation
Gaelic Football
Favourite sport to watch
Football
Favourite team or athlete
Manchester United
Data Analyst
Year you first started working with data to solve client problems
2012
Year you started working for Winners
2014
What you like most about our job
Everything, especially work in the sports industry, and Winners’ attitude to its employees
Favourite line from a song or a film, celeb quote, or sporting moment
Sporting moment: Formula One Lewis Hamilton vs Felipe Massa – Season Final in Brazil 2008
Favourite sport for participation
1. Futsal, 2. Volleyball
Favourite sport to watch
1. Formula One, 2. Football
Favourite team or athlete
Max Verstappen
Founder and Director
Year you first started working with data to solve client problems
2011
Year you started working for Winners
2013
What you like most about our job
The satisfaction I feel when I get individuals and organisations to both achieve and develop in their use of data
What you like most about our clients
That while they fundamentally have the same objectives, they’re at differing levels of capability and have different levels of resource: it adds to the challenge/opportunity to deliver success.
Favourite line from a song or a film, celeb quote, or sporting moment
I love what Linford Christie said about “the B of the bang” – it represents some of my attitude to life.
Favourite sport for participation
Running
Favourite sport to watch
Gymnastics
Favourite team or athlete
England men’s football team
CRM Consultant
Year you first started working with data to solve client problems
2014
Year you started working for Winners
2020
What you like most about our job
The opportunity to solve problems – The opportunity to challenge assumptions based on instinct by using data – Dealing with different problems every day
What you like most about our clients
The fact sports brands have a deep/strong connection with their customers (fans) which is completely different than other sectors and allows for a different approach when communicating with them – It’s a dynamic environment where things change quickly
Favourite line from a song or a film, celeb quote, or sporting moment
“I’m sorry, my responses are limited. You must ask the right question.” from “I, Robot” book by Isaac Asimov (or “I, Robot” movie) –> Love this quote as it makes clear the need to ask yourself the right questions, which means you have to understand the problem before starting the journey to find the solution (I believe most of us start looking for a solution without understanding the problem)
Favourite sport for participation
Trail running
Favourite sport to watch
Football
Favourite team or athlete
Manchester United
Programmer/Developer
Year you first started working with data to solve client problems
2010
Year you started working for Winners
2021
What you like most about our job
The projects are interesting and different to other web work
What you like most about our clients
They’re in an industry I have an interest in so they’re recognisable brands.
Favourite line from a song or a film, celeb quote, or sporting moment
Manchester United VS Bayern Munich Champions league final ’99
Favourite sport for participation
Football
Favourite sport to watch
Football
Favourite team or athlete
Newcastle
CRM Account Manager
Year you first started working with data to solve client problems
2013
Year you started working for Winners
2016
What you like most about our job
Working in sport – everything is automatically more interesting,
What you like most about our clients
The variety, seeing how different organisations operate
Favourite line from a song or a film, celeb quote, or sporting moment
Aguero’s last minute winner for City to win their first premier league title
Favourite sport for participation
Football
Favourite sport to watch
Football
Favourite team or athlete
Man City
Fiona’s book, Winning with Data in the Business of Sports, has been a huge success, leading the publishers, Routledge, to commission a second edition. It’s considered vital reading for rights owners looking to increase revenue, engagement, and participation and is packed with case studies from UEFA, Arsenal, Portland Trail Blazers, LA Kings, and many more.
To help the industry develop we published a book that provides a helicopter view of the key areas considered in implementing a data-driven approach, or implementing CRM as a strategy.
If you’re a rights owner and don’t have a copy, please get in touch.
Launched in November 2020, Winning with Data is already being used by organisations as part of their staff onboarding and training programmes. The format supports different styles of learning (audio, video, reading) and applies specific sports industry use cases to provide a deep earning experience and the module exercises provide learners with access to marketing-leading software to turn theory into reality.
To further demonstrate our interest in helping the industry develop, we developed this eLearning course, replicating the learning provided in our book but delivered through videos and with exercises to be completed by the learners.
If you’d like to talk to us about it please book a call with us using this link
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Our resident Performance Marketing Specialist, Jamie Dorsman, shares his thoughts on the opportunities that can come from well thought out strategies delivered across Performance Marketing
If you use that exact search string in Google, you get 312,000 results. That’s not as many as I thought there would be but could
A guest blog from Lorraine Moalosi of Data Talks. Please connect with Lorraine if you have any questions about her work. Women’s sports are all
It’s that time of the year once again. If you’re from a football, rugby or ice hockey club, the competitive season has just drawn to
Unlocking the value of your data: Fiona Green moderating for sports pro media
CRM playaz sports - Excuse the intrusion with guest sports/CRM expert Fiona Green
Highlighting key issues related to GDPR: Fiona Green on Sotic-hosted webinar
Importance of customer relationship management in the sports industry: Fiona Green on education2Sport.com
Data isn’t just about the numbers: Fiona Green on the fan engagement pod
Data collection and email marketing: Fiona Green on the Scottish football marketing podcast.
GDPR, data & sponsorships: Fiona Green on sports geek
Understanding your fans using CRM: Fiona Green on sports geek podcast
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