Using data to help sports rights owners increase Revenue, Participation & Engagement

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Testimonials

About Winners

What We Do

Why We Do It

We love sports. We love data.

Bringing the two together enables us to help our clients put their fans and customers at the centre of their organisation.

Our Services

INTERESTED IN OUR SERVICES?

Contact us for a FREE CONSULTATION TO DISCUSS YOUR REQUIREMENTS

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The Perfect Circle

Winners’ Approach to our Work

Applying the Perfect Circle 

One of the biggest challenges in our work is the misconception that software’s a magic bullet – that if you buy a “CRM system” your problems will be over. This isn’t true and if you focus solely on software, you’ll end up with a costly IT project. One that doesn’t deliver.

Our approach is based on the Perfect Circle – five elements that must work together:

  1. Strategy
  2. Data
  3. Technology
  4. Process
  5. Culture

eLearning Course

Using CRM and Analytics in the Business of Sports

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Do you know how to apply data to the business needs of the sports industry?

Videos with transcripts, quick quizzes, and exercises, plus 1-2-1 calls WHENEVER YOU NEED THEM!

Analytics, data-driven marketing, data visualisation, sponsorship, data legislation, business change –EVERYTHING YOU NEED to kick-start or fast-track your career in the business of sports.

Read Winning with Data

“[Sports] properties should be investing 80% in professionals capable of understanding the data and 20% in software and technology to extract it.

Data is everywhere. What is very scarce is professionals capable of analysing it.”

Oscar Ugaz, Digital Business Manager, Real Madrid CF in Winning With Data –CRM and Analysis for Business of Sports
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Contact us

If you are interested in our work, please do get in touch:

Winners Media

Articles & News

Read some of our posts to discover more about our approach

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Data analysis

State of the Industry

State of the Industry – Phase 1  Data is rarely discussed in 20% of sports businesses  Most businesses find it difficult to create and keep their data in one place. 

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Data analysis

Benefits of using dashboards

The term “dashboard” originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel (1). You can see

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Get in touch!

If you are interested in our work, please do get in touch: