Consultancy

- A League launched a new division with a centralised data environment across all the clubs: we provided strategy, process, and tech guidance.

- A professional sports club has a very advanced CRM environment but was struggling to get one particular business area to buy into it. A workshop where the individuals provided all the answers helped with their appreciation for the difference data could make.

- A League needed to know if their analytics software was appropriate for their requirements: we ran a workshop that not only answered this, but helped the client understand a lot more about his team, his technology stack and the processes they were using.

Managed services

- We have a number of rights owners that are still at a relatively early stage in their adoption of a data-driven approach to business: they're using email marketing and collecting data but they can't yet justify full time internal head count. We provide these services on a retained basis and progress their development at a pace that's right for them - our ultimate objective is to help them secure internal staff to manage these processes so we can continue to progress them in other areas.

We focus on helping these clients collect, store, maintain and use data, building, sending and reporting on marketing campaign activity, while introducing processes that can be easily adopted by their team members.

Light tech builds

- Many clients use us to build landing pages for competitions/promotions because our approach is to understand the back-end data flow, the format of the destination database and the trigger for a customer journey. Most web developers just build forms.

- We're building minor tech stacks for clients that need greater functionality but aren't yet ready, or don't have the business need, to buy an off-the-shelf solution.

Ad-hoc projects

- A client needed us to merge all their databases as they don't yet have a Single Customer View, run some analysis, and produce a dashboard that will provide them with stats and insights that will help sell sponsorships, identify high value fans, and support decision-making in their ticket sales campaigns.

- A client is using email marketing as well as Facebook advertising but they do both in a silo: they're not quite ready for multi/cross channel marketing but we're taking them through some basic steps to ensure their Facebook ad spend is optimised based on the way their email recipients respond to campaigns.