Using data to help sports rights owners increase Revenue, Participation & Engagement

Play Video


About Winners

What We Do

Why We Do It

We love sports. We love data.

Bringing the two together enables us to help our clients put their fans and customers at the centre of their organisation.

Our Services



Home Winners FDD

The Perfect Circle

Winners’ Approach to our Work

Applying the Perfect Circle 

One of the biggest challenges in our work is the misconception that software’s a magic bullet – that if you buy a “CRM system” your problems will be over. This isn’t true and if you focus solely on software, you’ll end up with a costly IT project. One that doesn’t deliver.

Our approach is based on the Perfect Circle – five elements that must work together:

  1. Strategy
  2. Data
  3. Technology
  4. Process
  5. Culture

eLearning Course

Using CRM and Analytics in the Business of Sports

Home Winners FDD

Do you know how to apply data to the business needs of the sports industry?

Videos with transcripts, quick quizzes, and exercises, plus 1-2-1 calls WHENEVER YOU NEED THEM!

Analytics, data-driven marketing, data visualisation, sponsorship, data legislation, business change –EVERYTHING YOU NEED to kick-start or fast-track your career in the business of sports.

Read Winning with Data

“[Sports] properties should be investing 80% in professionals capable of understanding the data and 20% in software and technology to extract it.

Data is everywhere. What is very scarce is professionals capable of analysing it.”

Oscar Ugaz, Digital Business Manager, Real Madrid CF in Winning With Data –CRM and Analysis for Business of Sports
Home Winners FDD

Contact us

If you are interested in our work, please do get in touch:

Winners Media

Articles & News

Read some of our posts to discover more about our approach

Home Winners FDD
Data analysis

Data as a Corporate Asset

I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how

Read More »
Home Winners FDD
Data analysis

Is This The Death Of Email Marketing?

Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the

Read More »

Get in touch!

If you are interested in our work, please do get in touch: