CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
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Data analysis
Is This The Death Of Email Marketing?
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the
CRM
What is CRM?
CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100
CRM
Benefits of using surveys
We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?