CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
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CRM
CRM and Data Trends in 2022
Twelve months have passed since my last musings over forthcoming trends and in the words of HRH Queen Elizabeth II it really has been an
Data analysis
Data as a Corporate Asset
I first thought about data as a corporate asset in 2012 when a lawyer involved in the purchase of a football club asked me how
Data analysis
How Much First Party Data Should You Have?
I don’t think anyone is in any doubt that your first party data is the most important type of customer data you can have. However if you’re still