CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
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Data analysis
What is data quality and why does it cost companies money?
Given the amount of data available today, if you don’t put in place the best practice for your data quality management you could find yourself with a problem that grows exponentially.
Data analysis
Types of data charts and their uses.
I can make a guess that, one day, some of you might have been faced with the question: “Which type of charts should I use for a particular piece of data?
Data driven marketing
9 Steps To Customer Journey Mapping
When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.