Winning with Data provides the perfect balance of philosophy and practicality when it comes to the evolution of CRM and data in the sports industry. It speaks across roles and departments, from the simple to the sophisticated, providing insights that can undoubtedly be applied to any organization.

We’ve got our policies in place, we’ve got a handle on where our data is, who has access to it, what quantities we have, and how we’re using it. We’ve documented our processes so should there be a data breach, a customer wants to know what data we have on them, or a fan wants us to know why we’re emailing them, we can deal with the situation with confidence.