Winning with Data” is not just a book that needed to be written, but something the sports industry has been crying out for. Fiona has that ability to bring to the subject of data to life in ways few others can and her passion comes across whether it is through her writing or speaking on stage in front of 200 people. A book I expect to see on the shelf at every sports business very soon.

Daniel McLaren, Founder & CEO, Digital Sport, Sports Podcaster, Event Organiser and Host

Data driven marketing

9 Steps To Customer Journey Mapping

When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.

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