Winning with Data” is not just a book that needed to be written, but something the sports industry has been crying out for. Fiona has that ability to bring to the subject of data to life in ways few others can and her passion comes across whether it is through her writing or speaking on stage in front of 200 people. A book I expect to see on the shelf at every sports business very soon.

Daniel McLaren, Founder & CEO, Digital Sport, Sports Podcaster, Event Organiser and Host

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Data analysis

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