“Winning with Data” breaks through the traditional definition to declare that CRM is more than a vehicle to track the sales funnel. It does an outstanding job of unveiling the tangible ways that CRM can lead to predictive analytics, targeted marketing, and highly efficient customer acquisition and retention. This is the foundation of the formula to building deep emotional engagement with fans and maximizing their lifetime value.

Vince Gennaro, Associate Dean, New York University, Preston Robert Tisch Institute for Global Sport

Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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