Dr. William A. “Bill” Sutton, Professor of Marketing and Founding Director of the Vinik Graduate Sport Business Program, University of South Florida. Principal, Bill Sutton & Associates
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Given the amount of data available today, if you don’t put in place the best practice for your data quality management you could find yourself with a problem that grows exponentially.
I can make a guess that, one day, some of you might have been faced with the question: “Which type of charts should I use for a particular piece of data?
When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.