It’s refreshing to read about the use of CRM to increase the number of people playing and volunteering in sport, in addition to the more traditional rationale. It’s important we continue to focus on the growth of our sports – some of the methods discussed in the book can be easily applied to that task. I recommend this for other professionals with a responsibility for sports development.

Sunil Gulati, United 2026 Committee Member, FIFA Committee Member, Senior Lecturer, Columbia University

Related Posts

Share:

Share on facebook
Share on twitter
Share on linkedin

Categories

CRM

What is CRM?

CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100

Read More »