Pénélope Tomasi, Head of CRM. UEFA
CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
You may think you know CRM, but CRM in the sport industry has so many specificities that Winning with Data was more than necessary to support organisations willing to start or consolidate their data driven marketing transition. Fiona found the right balance between theory and use cases to make every chapter of her book easily actionable for sports organization teams, from operational colleagues to top management.
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Sports Business
Winning with Data: 1st Edition vs 2nd Edition
I’ve been asked a few times what the difference is between the first and second edition of Winning with Data but the number one question I’m asked is, “is it worth me reading the second edition if I’ve read the first?
Data driven marketing
THE GENERAL DATA PROTECTION REGULATION IN 2021
We’ve got our policies in place, we’ve got a handle on where our data is, who has access to it, what quantities we have, and how we’re using it. We’ve documented our processes so should there be a data breach, a customer wants to know what data we have on them, or a fan wants us to know why we’re emailing them, we can deal with the situation with confidence.
CRM
Email Marketing – Does it still have a place in your digital marketing strategy in 2021?
Whilst social media has been around for over 20 years (with the first platform created all the way back in 1997!), the role and importance it plays within wider marketing strategies continues to grow to this day.