Pénélope Tomasi, Head of CRM. UEFA
CRM
Churn and Retention from the Portland Trailblazers
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
You may think you know CRM, but CRM in the sport industry has so many specificities that Winning with Data was more than necessary to support organisations willing to start or consolidate their data driven marketing transition. Fiona found the right balance between theory and use cases to make every chapter of her book easily actionable for sports organization teams, from operational colleagues to top management.
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Data analysis
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CRM
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Data driven marketing
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