Merlin Stone, Professor of Marketing and Strategy, St Mary’s University
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
If you’re a rights owner that issues product licenses to individual manufacturers, GREAT NEWS, all the data work your colleagues are doing will provide you with some great insight to help with your strategy. But what if you don’t currently have access to the merchandise data?
Landing pages are solely created to drive traffic, convert visitors to leads, and capture data for your business. They are usually a standalone page, created with one focused purpose in mind – whether that is to generate opt-ins, encourage sales, or increase engagement. But why are they so essential?
What do I talk about when I talk about marketing automation? Marketing automation for Dummies. It’s a truth universally acknowledged that, upon being asked about their