Merlin Stone, Professor of Marketing and Strategy, St Mary’s University
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
State of the Industry – Phase 1 Data is rarely discussed in 20% of sports businesses Most businesses find it difficult to create and keep their data in one place.
The term “dashboard” originates from the automobile dashboard where drivers monitor the major functions at a glance via the instrument panel (1). You can see
Everyone likes to win. Being able to win a prize offered by your favourite team just by filling a short online form, or by sharing