Merlin Stone, Professor of Marketing and Strategy, St Mary’s University
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the
CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100
We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?