Merlin Stone, Professor of Marketing and Strategy, St Mary’s University
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Given the amount of data available today, if you don’t put in place the best practice for your data quality management you could find yourself with a problem that grows exponentially.
I can make a guess that, one day, some of you might have been faced with the question: “Which type of charts should I use for a particular piece of data?
When we talk about the customer journey, we refer to the different touch points between you and your fans/customers as they go through the process of engaging or transacting with you.