Karen Earl, Karen Earl Sponsorship and Synergy (1984 – 2012) Chairman European Sponsorship Association (2007 – 2017)
We thought we’d share one of our favourite case studies from the second edition of our book, Winning with Data. It’s a great read, courtesy
Social media evangelists might have rubbed their hands with glee when Apple announced their soon-to-launch Mail Privacy Protection function. They may have been imagining the
CRM as defined by market leaders Providing a universally accepted definition of CRM is quite a challenging task. If you ask a group of 100
We may all say we put customers at the forefront of our thinking – but how many of us actually know what our customers want?