In a time when we can be swallowed whole by data and what to do with it, Fiona Green gives us a read that we can easily digest. It is a very clear, simple and practical look at the best uses of data to achieve business goals big and small; an excellent primer for those looking to get a better feel or the industry veteran who might have missed a step. One for both the bookshelf and the classroom

 Joe Favorito, Independent sports consultant and author, Columbia University Faculty Member, one of Forbes “50 Sports Business Must Follows”, Huffington Post’s “Sports Media People To Follow”, and Sports Business Journal’s “Power Players”

Data driven marketing

Changes In Customer Behaviour

Have you ever been in a conversation, right in the middle of a sentence, when the person you’re talking to looks at their phone, scrolling to see their latest notifications and messages? And what about those smartwatch users who think they’re being discreet, just looking at the time, but their lingering glance lets you know they’re reading an email.

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