In a time when we can be swallowed whole by data and what to do with it, Fiona Green gives us a read that we can easily digest. It is a very clear, simple and practical look at the best uses of data to achieve business goals big and small; an excellent primer for those looking to get a better feel or the industry veteran who might have missed a step. One for both the bookshelf and the classroom

 Joe Favorito, Independent sports consultant and author, Columbia University Faculty Member, one of Forbes “50 Sports Business Must Follows”, Huffington Post’s “Sports Media People To Follow”, and Sports Business Journal’s “Power Players”

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